OSGEMEOS : A Movie Campaign
The campaign is a collection of promotional content for a hypothetical film that captures the art journey of Brazilian twin brothers primarily known for their graffiti art and yellow characters.
Poster Concept: I occupy every inch of the poster with their iconic yellow character to mimic their artistic style and establish familiarity with the character's association with the Pandolfo brothers. By doing so, the characters fun qualities are accentuated, making it hard for spectators to overlook.
Concept Sketches:
Final Poster Design:
The Pandolfo brothers are recognized for their surrealistic and cartoony illustrations that are often compressed to fit the parameters of their chosen canvas.
My process includes digitally re-creating OSGEMEOS illustrations to allow the arrangement of text on the image.
Additionally, I created an original text logo to accompany the poster’s design style.
Social Media Materials:
Includes resized custom illustrations to fit social media platforms and added movement to showcase the playfulness and versatility in OSGEMEOS work.
